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The third phase of development was with true tones, master tones or real tones which used the AMR-WB format. During 2004 Nokia phones introduced this format. Mp3, AAC or WMA format is the fourth phase which has been used by the present mobile manufacturers. Generally AAC is used by Apple iPhone. The consequences of the changes towards the format such as Mp3 is that it enables the users to create their own ringtones either by way of uploading a full song track to their phone or else by clipping the track in an audio editing program. The fourth phase evolution has brought revolutionary changes in the sale of various mobile phones which come with various features. The demand for the ring tones is exorbitantly increasing day by day as the young people are the majority users of the mobile phones. The industry is in its success due to the low cost, easy access through the internet. Before downloading the tones one should make sure that the mobile phone has the features required to download the same. Creative mobile users generally prefer to use ringtone composer and ringtone converter to compose their own ringtone. Thus, the ringtone technology has attracted customers for its standard digital music without which the survival has become a question mark